Great new book on social media for corporations

Last week I attended a webinar title "Join the Groundswell in Enterprise Social Software" hosted by Lithium and authors of a new Forrester book titled "Groundswell: Winning in a World Transformed by Social Technologies ".

It focused on successful examples of using social media to enhance a company’s dialog with its customers online. The reoccurring theme was that people are already talking about your brand online whether it is on blogs, discussion boards or portals. And the recommendation was to embrace this medium and participate in the discussion versus becoming a spectator. Ultimately doing this will give you a deeper understand of your customers and help to retain and recruit new brand advocates.

There was some great advice for things to consider before adding a community and social networking feature to your site. If you’re currently wrangling with community and social media ideas and want somewhere to start I would suggest doing what I did and ordering the book.