Traditional SEO is dead with intelligent search results

Just saw this video interview on YouTube with Bruce Clay. With the growth of smart and targeted search results based on user behavior and site history keywords and rankings will be a thing of the past. Google, Microsoft and Yahoo have already begun to introducing smart search results technology with localized search, but results based on your behavior will change everything. In fact Bruce use's the term "ranking is dead". This will have a huge effect of the SEO industry and the role of web marketers in site optimization. Essentially the rule book we need to be rewritten. Check it out:

BBC goes iGoogle.. Personalized homepages become main stream!

With the modern wonders of RSS I’ve been syndicating the BBC's news feed and not actually visiting their site. The other day I logged on and noticed and significant overhaul. BBC's homepage now offers a completely customized experience. The page real estate is made up of customizable gadgets with feeds of tops news headlines and other information (weather etc) much like iGoogle or My MSN.

This approach now brings gadgets and personalization into the mainstream with the various types of users and different demographics that visit the BBC site everyday. It is a truly remarkable design, and one I encourage you to check out.

BrightKite: New location based Social Networking site

This morning I was checking my iGoogle and came across the following blog post that reviews a new social networking application called BrightKite. What separates Brightkite from many other social networking apps is that every activity and or event is based around your location which is really cool idea. After watching a video review it also seems to integrate with Google Maps so events and activities are visually plotted out using Google’s Maps API. Sites with this kind of intelligence are definitely the future. And fit into the roadmap of what the semantic web is all about; an internet that offers targeted content centered around what the user wants versus the one size fits all mentality. I've signed up to try the app and look forward to sharing some insights.

Web evolution

Check out my latest post over at the Hanson Dodge blog titled "Semantic Web – what is it, and how did we get here?". I give a brief history of web evolution from 1.0 to 2.0 and delve into the next evolution into the semantic web. A term being used to describe the next generation of the web as it becomes smarter. Enjoy!