They've used their rich database of tags and their search/taxonomy engine to provide a fresh way to drilldown and find the right customer reviews with their "Consumers Speak" navigation, see below:
Fresh approaches to navigation like this are exactly whats needed with modern websites with content that is so deep and often hard to find (requiring to many clicks to drill down). I encourage you take a look at Buzzillions it's a well designed site, and just might help with your decision next time you want to buy any type of product.
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