It seems that when most websites are built these days at least some consideration is given to traffic building by using any number of strategy’s: SEO, SEM and Online PR / Seeding. However that is all about getting users to your website.
So what consideration is being given to keep users their once they arrive? It would appear that if Web 2.0 is all about creating a more interactive user experience. Web 3.0 is all about providing users the right information they want on-demand. The answer? A Taxonomy strategy.
So what is Taxonomy? Simply put taxonomy is categorization of content that doesn't suffer the traditional limitations of content tagging such as metadata. It allows you to create simply or complex content relationships that grow with your website as content is added and categorized with multiple categories.
Why is this useful? With the amount of data being added to a modern dynamic website via a Content Management System, E-commerce engine, Blog or any number of tools we are seeing traditional website navigation has hit the limits of its effectiveness. The simplest example I can offer is when you buy an item on Amazon.com you are told "Customer who bought this also bought this". Behind this kind of web application intelligence is taxonomy creating those content relationships.
It provides developers another way to interact with site content and provide more intuitive and intelligent navigation that allows refinement and drilldown to the nth degree if needed.
Creating a sound Taxonomy strategy is not an easy task. First you need to make sure you select software for your web application that includes this as a feature, most don't. To learn more about taxonomy check out the following link on Wikipedia:
http://en.wikipedia.org/wiki/Taxonomy#Applications
More to come on taxonomy strategy at a later date! :)
So what consideration is being given to keep users their once they arrive? It would appear that if Web 2.0 is all about creating a more interactive user experience. Web 3.0 is all about providing users the right information they want on-demand. The answer? A Taxonomy strategy.
So what is Taxonomy? Simply put taxonomy is categorization of content that doesn't suffer the traditional limitations of content tagging such as metadata. It allows you to create simply or complex content relationships that grow with your website as content is added and categorized with multiple categories.Why is this useful? With the amount of data being added to a modern dynamic website via a Content Management System, E-commerce engine, Blog or any number of tools we are seeing traditional website navigation has hit the limits of its effectiveness. The simplest example I can offer is when you buy an item on Amazon.com you are told "Customer who bought this also bought this". Behind this kind of web application intelligence is taxonomy creating those content relationships.
It provides developers another way to interact with site content and provide more intuitive and intelligent navigation that allows refinement and drilldown to the nth degree if needed.
Creating a sound Taxonomy strategy is not an easy task. First you need to make sure you select software for your web application that includes this as a feature, most don't. To learn more about taxonomy check out the following link on Wikipedia:
http://en.wikipedia.org/wiki/Taxonomy#Applications
More to come on taxonomy strategy at a later date! :)
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