Friday, May 18, 2007

Loving Google Analytics


I just got notified of the upgrade to the new and improved version of Google Analytics. After logging in and checking it out I've got to say i'm impressed. The new version has some killer features, and a bold new interface that uses a line graph for most overviews in favor of the old 3D horizontal bar graphs.

Having worked with a number of analytics packages and vendors over the years including Deepmetrix, Urchin (before Google bought them), Webtrends and Omniture i'm amazed at features in Google Analytics. Granted everything ties back to their ad network but name another analytic provider that current offers so much for free?

I recently attending a Webex demo with an Omniture sales rep and has show their stat's system. They definately have an amazing interface, and some great feature including the ability to customize your stats to the nth degree. However their package is not cheap.

At my former employer I was looking at upgrading from our hosted web analytics package Urchin 5.7 (after Google bought them). I really liked Deepmetrix from my experience with version 6 of their Livestats product. It was funny to see then (in May 2006) that Microsoft acquired them. Now it seems we are only months away from seeing the release of "Code Name Gatineau" a similar offering in the free analytics space from Microsoft. It's a little bit of history repeating!

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